Buyer and consumer behaviour Assignment Example | Topics and Well Written Essays - 2000 words - 1

Buyer and consumer behaviour - Assignment Example As a result the brand performance of these companies is better than Nando’s. This first food company has low brand awareness and for this reason Nando’s is earning less revenue than other. Duplication of the Purchase Law has been highlighted in this case. Importance of brand attitude regarding Nando’s is focused in this assignment. Brand salience is important for this company. For this reasons various issues have been highlighted in this assignment regarding the implementation of various salient features in Nando’s. Factors related to demographic segmentation which influence the performance of the company have been focused here. The major competitive brands of Nando’s are McDonalds, Hungry Jacks, KFC, Subway etc. All of these brands are able to capture huge amount of market share and customers. All the competitive brands have implemented effective marketing strategies for which they are able to penetrate their target market efficiently. With the innovative food products KFC, McDonalds, Subway etc are able to satisfy their customers. They have made a good connection with the customers and establish strong relationship with them. The company Nando’s has its business in many countries of the world but it is not so efficient in its marketing strategies. For this reason the company is not able to beat its competitors. Most of the people prefer purchasing food products form McDonalds’, KFC, Hungry Jacks and Subway. As a result the purchasing frequencies of these companies’ products are higher than Nandos. The buyer of Nando’s purchases its food products 1.1 times for a given per iod of time. This company is able to penetrate only 23% of its target market. The brand Nandos does not have any loyal customer. But all of its competitive brands except Subway have many loyal customers. This is one of the important reason for which the sale of Nandos